5.11 Tactical® Announces Free Boots for Life Sweepstakes

Shoe_Collection

FOR IMMEDIATE RELEASE
June 20, 2011
Contact: Tawny LaBarbera
tawnyl@511tactical.com

5.11 Tactical® Announces Free Boots for Life Sweepstakes
Boots on the Ground Campaign Launches July 1

Modesto, CA — 5.11 Tactical, the leader in brand awareness in the Law Enforcement Footwear market today announced a sweepstakes to give one lucky winner “Boots for Life.”

Joel Alarcon, Director SBU of Footwear, explains, “Our new lineup includes the new Tactical Trainer 2.0TM which is perfect for training or off-duty wear.  This new model means that 5.11 Tactical now has footwear for on- and off-duty occasions so the sweepstakes winner might never have to buy footwear again!”

The Free Boots for Life sweepstakes will launch July 1st and allow people to enter online, through the 5.11 Tactical website, Facebook®, and Twitter® pages.  One winner will receive one pair of boots each year for life and will be announced after the contest ends on July 31, 2011.  Certain limitations apply; full rules and details can be found at www.511tactical.com/freebootsforlife.

Along with the sweepstakes, 5.11 Tactical will launch its new Boots on the Ground ad campaign.  “Boots on the Ground” is a term that usually refers to U.S. military occupation in a given territory.  Ground forces say the phrase with a sense of pride that they have shown up to represent the United States.  It is likely that many of the military personnel who fulfill their duty go into public safety service, which is why 5.11 Tactical is excited about the new advertising campaign that will feature users in the boots in different public safety and military situations, including the new Tactical Trainer 2.0.

The new 5.11 Tactical Trainer 2.0 will begin a series of more frequent new product introductions in the market. It is a fully reengineered training shoe meant for the range, trail or physical training, and is available in two styles:  low and waterproof/breathable mid.  Both have excellent support and traction, a compression molded EVA midsole for comfort, an antibacterial and moisture wicking lining, and stay-tied laces.  Each style is available in two color options:  low in black and dark coyote, and mid in black and anthracite.  Prices start at $109.99.

About 5.11 Tactical Footwear

“When 5.11 Tactical decided to add boots to our product line-up in 2004, the only boots on the market at the time were uncomfortable and asked operators to give them ‘a 90-120 day break in period,’” recalled Dan Costa, Chief Executive Officer at 5.11 Tactical.  Hoping to parlay the popularity that its outdoor pants were having in the tactical community, 5.11 Tactical hired the best product developers and did extensive footwear research. Using the latest in shoe technology and the goal to exceed expectations of footwear consumers, the A.T.A.C.® 6” and the A.T.A.C.® 8” were created. They performed like running shoes and were comfortable without needing to be broken in.

The footwear was met with rave reviews and soon departments from all over the world were sending in orders. People knew of the 5.11 Tactical brand because of the popularity of its legendary pants, known for being durable, lightweight, and comfortable.  5.11 Tactical accomplished its mission of meeting with as much success in the footwear market as it had in the clothing market and enabling those that relied on boots to perform the spectrum of all duty functions to now count on footwear products from 5.11 Tactical.  As an example, the A.T.A.C. boots have contributed to avoiding many potential foot injuries:  “I have a pair of five-year-old A.T.A.C. side-zips and at the range the other day, a bullet fragment bounced off a steel target and lodged in the side of the sole of my boot, entering about 1/2 inch into the rubber,” said Officer Jim C. from Turnersville, NJ.  “I’m convinced that your boots prevented a serious injury that day!”

About 5.11 Tactical

Located in Modesto, California, 5.11 Tactical creates innovative, user-required products that enhance the safety, speed and performance of law enforcement, military, fire and EMS professionals worldwide.  Built on a foundation of durability, quality and value that began with the authentic 5.11 Tactical Pant, 5.11 Tactical’s team of over 300 employees leads the industry in delivering the world’s most innovative gear, head to toe. By working directly with end-users and utilizing the expertise of highly-qualified subject matter experts, all 5.11 Tactical products exceed rigorous and exacting standards.  Learn more about 5.11 Tactical’s best-selling tactical clothing, uniforms, station-wear, outerwear, footwear and accessories at www.511tactical.com.

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