Where were you on 9/11?


March 3, 2011
Media Contact: Kelsie Costa

Where were you on 9/11?
5.11 Tactical raises funds and encourages everyone to “Never Forget”

Modesto, CA – How can each of us honor and support the victims and public safety officers as we remember September 11, 2001?  We all remember where we were, who we were with, how we heard of the devastating events of that fateful day in our history.  Most will never forget.

“Never Forget” has become the heart of the 5.11 Tactical plan to honor and support not only the public service officers who valiantly served on 9/11, but also those who serve now. The tactical apparel company has created a special logo, a fund-generating clothing line and a facebook page to honor and support those affected by the events of 9/11.

Dan Costa, CEO for 5.11 Tactical shares his memory, “I had just landed in Chicago and noticed that people were staring at the television screens.  The pictures showed smoke pouring from the first tower and the 2nd tower being hit – we were under attack. All I could think about were the people in New York City, the emergency crews, and all of the families impacted. I will NEVER forget.”

5.11 Tactical created The911Tribute facebook page (www.facebook.com/The911Tribute) paying tribute to public service officers.  It offers everyday Americans the opportunity to honor public service officers and also tell their own stories.  The cross section of memories and sharing shows again how September 11, 2001 impacted so many.

The entries on The911Tribute facebook page range from a mother’s memory: “I was getting my kids ready for school. They were 4 & 7 and, as the reels played throughout the day, they wondered why the fires were still burning,” to a public safety officer sharing “I was teaching 35 new police recruits that morning when my SWAT pager went off alerting me to the attacks. We had a TV in the training area. I just vividly recall the sickness and heartbreak I immediately felt.”

Public service officers developed a special 911 Tribute logo. It is fitting that this logo not only features the Twin Towers, the Pentagon and the United flight number that went down over Pennsylvania, but also the words “Never Forget”.  The 911 Tribute logo will embellish a special product line to raise funds for three funds.  5.11 Tactical will donate 100% of the net profits from the sale of these products to the three tribute funds (see below).   The products are available to order at www.511tactical.com/911tribute.html.

The goal is to donate $250,000 to the National Law Enforcement Officers Memorial Fund and $250,000 each to the two sides of the FDNY Foundation: EMS operations and fire services. The program allows everyone to show support of the public safety officers by purchasing an item and wearing your support.

How will you remember, honor and support the victims of September 11, 2001 and public safety officers?  Join the fundraising effort, share your gratitude, and show that you will “never forget.”

About the 9/11 Products:

Nine products, from shirts to bags to packs, will carry the special 9/11 logo.  The products will be available for pre-order starting March 1, 2011.  Products will be available for shipment from May 11 (5/11) through September 11 (9/11). 100% of the profits up to $750,000 will be donated to the three public safety officers’ funds. For more information please visit www.511tactical.com/911tribute

About the FDNY Foundations

The FDNY Foundation is the official 501(c)(3) non-profit organization that benefits the New York City Fire Department. The funds raised assist the FDNY in its mission to prevent and respond to fires, medical emergencies, disasters and terrorist acts, protecting the lives and property of residents and visitors in New York City. The FDNY Foundation funds programs to help meet the Department’s training, equipment, and education needs.

Media Contact: Jean O’Shea (718) 999-0779 osheaj@fdny.nyc.gov

About the National Law Enforcement Officers Memorial Fund (NLEOMF)

Established in 1984, the National Law Enforcement Officers Memorial Fund is a private non-profit 501(c)(3) organization dedicated to honoring the service and sacrifice of America’s law enforcement officers and to promoting officer safety. The Memorial Fund maintains the National Law Enforcement Officers Memorial in Washington, DC, which contains the names of nearly 19,000 officers who have died in the line of duty throughout U.S. history. The Memorial Fund is now working to create the National Law Enforcement Museum, which will tell the story of law enforcement through high-tech, interactive exhibitions, collections, research and education. For more information, visit www.LawMemorial.org.

Media Contact: Steve Groeninger (202) 737-7135 steve@nleomf.org

About 5.11 Tactical Series®

Located in Modesto, California, 5.11 Tactical Series® creates innovative, user-required products that enhance the safety, speed and performance of law enforcement, military, fire and EMS professionals worldwide. Built on a foundation of durability, quality and value that began with the authentic 5.11 Tactical Pant, 5.11’s team of over 300 employees leads the industry in delivering the world’s most innovative gear, head to toe. By working directly with end-users and utilizing the expertise of highly-qualified subject matter experts, all 5.11 products exceed rigorous and exacting standards. Learn more about 5.11’s best-selling tactical clothing, uniforms, station-wear, outerwear, footwear and accessories at www.511tactical.com.