Support Public Safety Officers on the Anniversary of 9/11

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FOR IMMEDIATE RELEASE
January 18, 2011
Media Contact: Kelsie Costa
KelsieC@511tactical.com
(209) 603-9005

Support Public Safety Officers on the Anniversary of 9/11
5.11 Tactical needs your help to achieve $750,000 donation

Modesto, CA – As part of the 10th anniversary commemorating the terrorist attacks on September 11, 2001, 5.11 Tactical invites you to wear and share your thanks.  The tactical apparel company will honor Public Safety Officers involved in incidents on 9/11 and donate all profits from a special line of tactical clothing to three funds that pay tribute to those who serve.

The goal is to donate $250,000 to the FDNY Foundation for fire service and $250,000 for EMS operations, and $250,000 to the National Law Enforcement Officers Memorial Fund.  “We are so grateful to the men and women who put their lives on the line for us on 9/11 and every day.  This is one way for us to show public safety officers across the country that we will not forget their sacrifices,” explains Dan Costa, CEO of 5.11 Tactical.

5.11 Tactical is using a unique anniversary logo that honors the heroes of September 11, 2001.  The emblem features the Twin Towers, the Pentagon, and flight number 93 whose brave passengers prevented it from being used as a third weapon.  Mike G., a 9.11 First Responder with the Department of Homeland Security explains “We were meeting with Dan (5.11’s CEO) to discuss new product ideas when the talk turned serious and we began reflecting on 9.11 and noted that 2011 would be the 10 year anniversary. I sketched an idea for the emblem on a napkin (literally) and the idea was born.”

This logo will be embroidered on a special line of apparel created specifically for this project. To engage the public, 5.11 Tactical will donate 100% of the net profits from the sale of these apparel items to the three tribute funds.   The idea is for people to purchase a logoed shirt, bag, hat or wallet and utilize the logo to engage others to ask about the cause and also contribute. The tactical clothing and accessory company has introduced this line as a way to pay tribute to our brave public servants by raising money for these funds. Anyone who purchases an item will make a donation to the funds and remember the heroes of 9/11.

Al Autry, Vice President of Marketing for 5.11 Tactical whose son is a firefighter explains: “We hope that this fund drive can be one voice in a chorus of organizations that will take this opportunity to show support and gratitude for our public safety officers.”


About the 9/11 Products:

Nine products, from shirts to bags to packs, will carry the special 9/11 logo. The products will be available for pre-order starting March 1, 2011. Products will be available for shipment from May 11 (5/11) through September 11 (9/11). 100% of the profits up to $750,000 will be donated to the three public safety officers’ funds. For more information please visit www.511tactical.com/911

About the FDNY Foundations

The FDNY Foundation is the official 501(c)(3) non-profit organization that benefits the New York City Fire Department. The funds raised assist the FDNY in its mission to prevent and respond to fires, medical emergencies, disasters and terrorist acts, protecting the lives and property of residents and visitors in New York City. The FDNY Foundation funds programs to help meet the Department’s training, equipment, and education needs.

Media Contact: Jean O’Shea (718) 999-0779 osheaj@fdny.nyc.gov

About the National Law Enforcement Officers Memorial Fund (NLEOMF)

Established in 1984, the National Law Enforcement Officers Memorial Fund is a private non-profit 501(c)(3) organization dedicated to honoring the service and sacrifice of America’s law enforcement officers and to promoting officer safety. The Memorial Fund maintains the National Law Enforcement Officers Memorial in Washington, DC, which contains the names of nearly 19,000 officers who have died in the line of duty throughout U.S. history. The Memorial Fund is now working to create the National Law Enforcement Museum, which will tell the story of law enforcement through high-tech, interactive exhibitions, collections, research and education. For more information, visit www.LawMemorial.org.

Media Contact: Steve Groeninger (202) 737-7135 steve@nleomf.org

About 5.11 Tactical Series®

Located in Modesto, California, 5.11 Tactical Series® creates innovative, user-required products that enhance the safety, speed and performance of law enforcement, military, fire and EMS professionals worldwide. Built on a foundation of durability, quality and value that began with the authentic 5.11 Tactical Pant, 5.11’s team of over 300 employees leads the industry in delivering the world’s most innovative gear, head to toe. By working directly with end-users and utilizing the expertise of highly-qualified subject matter experts, all 5.11 products exceed rigorous and exacting standards. Learn more about 5.11’s best-selling tactical clothing, uniforms, station-wear, outerwear, footwear and accessories at www.511tactical.com.